Create content that generates business!
Change the strategy, focus on topics instead of keywords Searches have long since stopped focusing on specific keywords. Therefore, your content strategy should not focus solely on keywords either. Now search engines reward websites whose content is organized into themes, or topics . Hubspots Content Strategy makes the process of optimizing SEO content easier and helps you discover the topics that you are really interested in publishing, and that interest your customers. How does HubSpot Content Strategy work? First crawl your website and suggest topics based on relevance, competition and popularity .Using this information, it helps you organize content into clusters that define and improve Bulgaria Phone Number List the influence of your website on search engines. Implementing this cluster structure on the content of your website and your blog on each of the topics relevant to your business, translates into an improvement in positioning rankings, and an increase in quality visits to your website. Ultimately, you define which audience you want to attract through valuable content, and Hubspot has the tool to simplify the entire process. How to write SEO content with HubSpot Content Strategy Image source Hubspot .
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Dont waste time with content that doesnt work. Offer content that your customers want to read and that search engines want to rank for. Hubspots Content Strategy offers templates to create pillar pages on your website on the main topics you have previously identified. With Hubspot you can also use the Blogging tool to create relevant blogposts that rank well. How to create a pillar page in Hubspot Image source Hubspot . Keep ROI in mind in your content strategy The method is simple. Identify content topics that really work and those that dont. And the good news is that, since Content Strategy is directly integrated with Hubspots reporting tools , you can directly measure the influence of your content on the generation of traffic, contacts, and even clients.
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