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Few beginners (and not only beginners) copywriters and rewriters know how not to write on social networks, so they make a lot of mistakes when creating social media posts. Today we decided to show you what not to do, compiling the text of the next publication so that you do not make these mistakes. So let's go!
Rules for the publication of selling posts or how to write
1. No need to praise the goods
Painting all the advantages of the product with excessive use of adjectives not only does not attract the attention of potential customers and buyers, but also on the contrary, alarms them. This is a double-edged sword: on the one shopify website design hand, you are trying to really convey to the consumer the benefits of your product, and on the other hand, clog the text with words like “unlike”, “beautiful”, “innovative”, “technologist” and so on. In fact, it is much more profitable to note the shortcomings of the goods. This is the magic of copywriting. It really works, because people like it when the manufacturer is honest and open with them. And the more deeply you describe some hidden properties or vulnerabilities of the product, the more trust in you will show.
2. Do not use hypnosis
Hypnvoque is the beginning of the text with the words “Let’s remember ...”., “Imagine for a moment...”, “Think...” Most often, such a manipulative style of the lida is used just in the selling texts. But does it really work? Do you really imagine something, what do you think or remember when you see these words somewhere in the text? No, I don't think so. And if so, it doesn’t mean that hypnounced is good. It is necessary to call the emotions of the reader by the presentation of facts. Minimum lyrics, maximum factual structures. Instead of “Imagine that you are the first guy in the village. What brand clothes are worn on you?...” Use “Dress our brand’s clothes and become the first guy in the village. It will allow you...” Two different sentences, both evoke emotions, but the reader will be sharper in the second case.
3. Do not use borrowed words everywhere
What you write instead of the words “image, clothing” the word “cun” does not make you a genius or expert. And it is unlikely that this is something that needs to be admired by a potential or real clientele. In order to understand what the disadvantage of such borrowings, mentally put yourself in the place of the client who will read your text, not understanding some of the words in it. And if he starts looking for the meaning of new words on the network, he will shift the focus from your advertising text to something else, and not the fact that he will come back to read your text.
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