If you optimize for ThruPlay, you'll be paid as follows: Impressions (default...

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you send a simple (but important) message to Facebook’s algorithm: Getting people to watch my content is my top priority. Therefore, the platform will optimize your ad placement to show your videos to the users most likely to engage. Facebook Video View Campaign Settings While audience targeting and placement targeting are important considerations, I won’t discuss them in this article. For our purposes.
  
what I really want to focus on is budget (handled at the ad set level in the B2B Email List campaign creation process). When creating a budget, the first thing you have to decide is what you want to optimize. You have two options for Facebook video views: ThruPlay (default setting): If your video is shorter than 15 seconds, Facebook will deliver it to people who are likely to watch the entire video.









If a video is longer than 15 seconds, Facebook will send it to people who are likely to watch it for at least 15 seconds. 2-second continuous video views: Facebook will deliver your video to people who are likely to watch it for at least two consecutive seconds. Facebook Video Viewing Campaign Options: Budget and Scheduling It’s important to think carefully about this decision—for two reasons. On the one hand, it will determine how Facebook delivers video ads (i.e. user type, time of day, cross-platform distribution, etc.). Additionally, it will determine your range of options when you decide what you want to pay.