When a brand uses archetypes that resonate

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With its audience, they are more likely to become "fans" of the brand and its products. Relationships : Archetypes can be used to build relationships with your audience. When a brand communicates with them in a way that is consistent with its archetype, it is more likely that audiences will identify with the brand and feel connected to it because its message will be understandable to them Sales : If recipients identify with the brand, they will be more willing to purchase its products or services. If you want your brand to be consistent, attractive, build relationships with your audience and increase sales, it is worth considering the use of archetypes.


How to use archetypes to define your brand Before we start using archetypes to define our brand, we should first consider who our recipients are, what emotions our brand evokes in them, what they associate us with and what we would like to be associated with Bahamas Mobile Number List or identify with, what feelings we would like to evoke. When making purchasing decisions, we often rely on emotions and feelings, try to get to know or understand what customers feel when they decide to purchase your product or service.







What emotional connection do they have with your brand or with your competitors' brands? When writing about the feelings that accompany our customers when making a purchase, we cannot fail to mention Emotional Marketing. This technique involves the deliberate use of messages whose main task is to influence the recipients' emotions. A good marketing message influences feelings and builds a lasting bond between the brand and the customer. Please note that advertisements addressed to young mothers, women, men, children, etc. often have a completely different tone and evoke different emotions. An example of the use of a brand archetype that helped me personally understand