your best market is the one you already have

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They decided to use video and email together to speed up the buyer’s journey and found that doing so led to a 36.9% higher close rate when using personalized videos with email!personalized video in emailWistia came out with an awesome product called Soapbox that makes creating these quick videos even easier. It’s a Google Chrome extension that allows you to record your screen and yourself simultaneously! Then, you can edit the video to show just yourself, your screen, or both, and send it over to your lead.Soapbox4. Send out customer story videos to your leadsAll too often marketers make the mistake of talking too much… Yes, we understand that YOU, the marketer, who is being paid to market, thinks the business you are marketing is the best thing since sliced bread.

Duh! Isn’t it more effective to let your happy customers do the Thailand WhatsApp Number promoting for you?There is no better way to do this than with video! When your potential customers can see a real human talk about their experience in a genuine manner the chances of trust developing and a sale occurring are going to be that much higher. What better way to deliver these powerful customer testimonials then directly to your leads inbox?story video email exampleTake this example from TouchBistro, a POS solution for restaurants.





They took a powerful customer story, turned it into a video, and showed how their software actually delivered financial results for a customer. If that wouldn’t convince a restaurant owner to buy the product, I do not know what else would.5. Use video email marketing to upsell current customersWe’ve talked a lot about the pool of leads you are currently pursuing, but what about your current customer base? What are you doing to keep the revenue coming in from them—and more importantly what are you doing to increase the revenue coming in from your current customer database? The probability of selling to a new prospect is between 5 and 20%, while the probability of selling to an existing customer is 60 to 70%, according to the authors of Marketing Metrics.graph of customer upsell impactIn many cases,