Use a call to action When incorporating the clickable phone number go beyond the basics by crafting compelling calltoaction phrases that inspire immediate action. Think along the lines of Call for a Free Quote or Connect with an Expert Today. These prompts not only make the phone number enticing but also set clear expectations for the call. Its not just about providing a contact number; its about kindling a sense of urgency and showcasing the unique benefits theyll receive by reaching out to your business. Show the number Dont stop at making your phone number clickable. Take it a step further by seamlessly integrating the number directly into your CTA.
By incorporating your number in this way youre not just making things easier; youre showcasing your readiness to assist even for those browsing your website on a desktop environment where clicking the button doesnt function the same as it does Email Dataon mobile–here they have the option to see it and dial it. number displayed Want more landing page inspo Get the free guide How to Make Great Landing Pages With CrazyHigh Conversion How to track call conversions in Google Ads You have a couple of options to track these actions effectively. One option is to configure them as conversions within Google Analytics GA and then import the conversions into Google Ads. Alternatively you can utilize a Google Ads conversion tracking tag that triggers when users click on the site elements such as phone numbers buttons or links.
Its important to note that Google Ads only registers these interactions as clicks not the actual call or action essentially measuring the number of individuals who engage with the phone number button or link. Google Ads also allows you to track calls that were made by people who click on your ad and then proceed to make a call. Google Ads places a forward number that gets displayed on your website and anyone who calls it is registered as a conversion.Testing Examples Every PPC Advertiser Should Try Michelle Morgan Michelle Morgan Last Updated March Conversion Rates Home Testing Examples Every PPC Advertiser Should Try We hear it all the time as a tenet of paid media marketing Always be testing. But its only helpful to always be testing when your tests are sure to contribute to more successful campaigns.