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A long-term strategy for brands that already have a decent number of visitors coming to their website. If you have + people visiting your site monthly, you can invest in retargeting campaigns on Google Ads and other platforms. Also, retargeting makes sense when you want to capture leads while promoting new collections and announcing upcoming products. In this case, you can use retargeting ads to attract the leads who’ve already heard about you, could be interested.
In your product but haven’t made a purchase yet. Social media communities If we’re speaking about getting only relevant leads, tapping into communities on different social platforms is a fantastic idea, especially if you own a philippines photo editor B2B brand. Here’s why focusing on social media, in general, won’t work for lead generation. Social platforms have a very diverse audience that can subscribe to you just to see what your brand is up to. The truth is that most of your social media followers.

Probably won’t purchase your product. On the contrary, industry groups are more likely to host your target audience. But here’s the thing – you can get banned for posting promotional content. What you can do instead is, get involved in discussions, ask questions, and post polls on industry-related topics. Once people start getting engaged, you’ll have the perfect reason to direct-message them and work on turning them into leads.
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