Tool are consistent. However in order to get an even clearer picture of the ideal customer avatar my advice is to also collect the data provided by the tools of the Social Media platforms. In this sense you can start with Facebook Business Manager The Platform Business Manager from Facebook helps you effectively manage the business pages you own on this social network. span Within the platform you will find a section dedicated to Audience Insights.
Where you will find a lot of essential data about the target audience of the Email Marketing List business. section you must first of all have a Facebook page not a personal profile!. The next step is to create a Business Manager account. Once created in the menu on the left side of the main page you will find the section Audience Insights. source the Business Manager account of the re consulting agency In the Audience Insights section of.
Business Manager you will find data about age sex family status level of education job… .and many other insights regarding the audience on your Facebook page which you can use to complete the avatar in the Buyer Persona profile. In addition to the data provided by Business Manager Facebook provides you with another useful tool for data collection namely Page Audience Insights This section also gives you useful information about the audience.