Performance of premium content Premium content

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So it’s essential that you monitor the role your blog plays in increasing turnover. By adding calls to action, to optimize your site conversion, that links to premium content, your blog can also be one of the principal ways in which you convert visitors into leads. So you need to measure its performance in terms of both visibility and conversions and identify the most viewed posts.  is content that is offered to visitors in exchange for certain information about them.


Examples of these are white papers, templates, practical kits, and checklists. They are Phone Number Data a great source of contacts that can be added to your database, so you also need to measure how they perform. This will let you identify the content that your audience finds most interesting, giving you some great ideas for creating content in the future on similar topics. Webinar performance Webinars are a great way to quickly establish a relationship with your target audience.




That’s why it’s also important to measure the performance of the different webinars you produce. As with other premium content, doing so will enable you to adapt the content of future webinars to the interests of your target audience. Here are some relevant KPIs for assessing the effectiveness of your webinars: number of people registered number of people who viewed a webinar number of downloads of the webinar replay number of leads generated 4.