How to sell on Black Friday with the help of ChatGuru

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Withof Brazilians saying they plan to buy something on Black Friday 2022 , this is a great chance for companies to increase their results. However, planning is essential. According to the Black Friday All in 1 Report , shoppers start preparing a month in advance, with traffic peaking in mid-November and continuing through Black Friday weekend. Black Friday is traditionally on November although many retailers and internet sellers offer promotions throughout the month in anticipation of the shopping date. Remember, the weeks leading up to the event are crucial for companies to connect and engage with audiences as they formulate their approach. To make the most of Black Friday , businesses need to have a firm understanding of both the purchasing habits of their target audience and the best practices that can be applied to online stores to ensure their reliability even during high-traffic periods. If you want to know how to take advantage of Black Friday in Brazil to increase sales and win new customers, ChatGuru has prepared a special guide. Check out! In Brazil, when did Black Friday first appear? Originating in the United States more than eight decades ago, Black Friday was designed to help stores sell off the year's excess inventory and restock for the holiday season.

Technological improvements over time have allowed online stores to join the approach. Black Friday was first seen online in Brazil in 2010. Important lessons for online retailers can be learned from Black Friday's journey here. The term “Black Fraud” is typical of the first iterations of the occurrence in the country. The name originated in a situation where some retailers artificially lowered prices on Black Friday by charging more for things in the last few weeks of November. The solution was the development of price comparison tools, which led to the dissemination of scams on social media and a more attentive Industry Email List public. Despite the unpleasant events, the date gained strength in Brazil, becoming today one of the most important dates for commerce here. Online store sales on Black Friday in 2021 Sales on Black Friday 2021 were R$4.2 billion, an increase of 5% compared to the previous year. NielsenIQ|Ebit recorded 5.6 million orders during the last edition. The average ticket price rose 16%, jumping to R$753. Observing the average ticket data, it was possible to understand that people tend to buy more expensive items on Black Friday, such as cell phones and gadgets.



Another important point of Black Friday 2021 was the 5% increase in sales. An interesting result, since, in 2020, the result of e-commerce had already been positive as many physical stores closed due to social isolation, which led to a greater online audience. Whether your sales team is busy or on vacation, the chatbot can handle basic queries and guide potential customers through the purchasing process. The perfect plan for a busy time of year like Black Friday. Efficiency gains when dealing with customers In addition to technological assistance, human agents are needed during the Black Friday season . As a result, ChatGuru includes a series of tools that will make your agents more efficient. Starting with the service rotation and ending with the automated smart funnel cycle, everything is high-tech. Your team's productivity can be increased using the various tools provided by ChatGuru. Learn more about ChatGuru and the tools it offers that can increase your company's efficiency this Black Friday! Collecting data We all agree that the value of data is invaluable. With ChatGuru, all information collected from your conversations with consumers is sent to the platform, from which you can generate tailored reports.