campaigns that are intended to seek out new audiences

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Pixel: script provided by PPC platforms to their advertisers. By inserting this html code into the web page, the SEM platform can know the activity of that user who has gone through our campaigns, once they land on the web. It is advisable to use pixel measurements, as they overload the code and often have incompatibilities. Keyword planner: tool within Google Ads with which you can search for new words for your ads.


It gives you information on the volume of monthly searches, a forecast Antarctica Email List of what searches will occur in the future and its price per click both at the top of the page and at the bottom. Campaign budget: in an SEM campaign it is very important to set how much money is going to be invested, and over what period of time. In practice, most SEM platforms work with a daily campaign budget, so you must distribute the total budget by the days that the ads are actually going to be shown.




Prospecting: that do not know our brand and have not interacted with us. It is usually a concept that is used for Display or Social Ads campaigns, through which we want to show our content to users who have certain tastes, or are users of certain brands whose target interests us. R Remarketing: advertising campaigns that aim to re-impact, to draw attention again, to a user who has previously visited our website, and whose cookie we have saved.