TAT storms the trade show 'ITB Berlin 2025', bringing together the largest gr...

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The Tourism Authority of Thailand (TAT) led a group of private Thai tourism operators from both major tourist cities and attractive tourist cities in 5 regions across the country, totaling 160 operators.
บุกงานเทรดโชว์ด้านการท่องเที่ยวใหญ่ที่สุดในโลก “Internationale Tourismus Borse
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Surawong Thienthong, Minister of Tourism rcs data hong kong and Sports, revealed that this year's ITB Berlin 2025 is more special than ever before, with the expansion of the Thailand booth area from 540 square meters to 1,820 square meters, or the size of 1 ITB Berlin Hall, in order to align with the announcement of 2025 as the Amazing Thailand Grand Tourism & Sports Year 2025 and to drive the "Ignite Tourism Thailand" policy to push Thailand into the world market.

“The number of entrepreneurs who participated this time, 160 from 5 regions across Thailand, both from major tourist cities and attractive cities, is the largest since Thailand participated in ITB Berlin for the 50th time to create and expand networks for Thai entrepreneurs to penetrate the European market, which is a potential tourist with a long stay in Thailand and high tourism spending, aiming for the goal in 2025 of having a total of 10.6 million long-haul tourists, generating tourism income of 870 billion baht.”

TAT storms the trade show 'ITB Berlin 2025', bringing together the largest group of private Thai tourists in 50 years

TAT storms the trade show 'ITB Berlin 2025', bringing together the largest group of private Thai tourists in 50 years


Thapanee Kiatpaiboon, TAT Governor, said that this time, TAT brought more entrepreneurs to participate than ever before, with a total of 160, consisting of 88% hotels, 8% companies that organize activities or travel events (DMCs), and 4% others.

The reason why this year TAT expanded the area of ​​the Thailand booth to fill the entire hall is because Prime Minister "Paetongtarn Shinawatra" has a policy to increase the "Opportunity Area" for tourism entrepreneurs in "Attractive Cities" that have never participated in this event before, to participate for the first time. Therefore, there is a Hidden Gem Cities zone as a business negotiation area for entrepreneurs from 17 attractive cities from 5 regions throughout Thailand.