What is the first step to registering a trademark?

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The first step to registering a trademark is to carry out a feasibility check with the National Institute of Industrial Property (INPI). This procedure aims to verify whether the desired trademark is available for registration, that is, whether there is no other registered trademark that could cause conflict or confusion with yours.

The feasibility consultation is essential, as it prevents gambling data south africa you from investing time, effort and resources in a trademark registration process that could be prevented due to the existence of similar or identical trademarks already registered.

When conducting a feasibility check, it is important to consider not only identical trademarks, but also similar trademarks that may generate confusion among consumers. This is because, according to Brazilian law, trademarks that are visually or phonetically similar may be considered conflicting and may result in the refusal of registration.

If the feasibility check identifies the existence of similar or identical trademarks already registered, it is recommended to seek the assistance of a professional specialized in intellectual property, such as a lawyer or industrial property agent. These professionals will be able to carry out a more in-depth analysis and assess whether it is possible to overcome the obstacle and proceed with the registration of the desired trademark.

Therefore, the first step to register a trademark is to carry out a feasibility consultation with the INPI. This step is crucial to ensure that the trademark is available and to avoid future problems related to conflicts with already registered trademarks.