The use of brand keywords is allowed

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Live Video Viewer Engagement Now you can find out which moment of the live broadcast had the greatest interaction. Also in the Audience and Engagement- Video Engagement section , you can find data on user behavior for: reactions; comments; distributions. This data is only valid for live broadcasts. 3. Views From Shares & Crossposting 48% of the number of views of a video comes from shares, according to Facebook. Thus, with this new indicator, advertisers will be able to better understand the impact of sharing a video and what type of content users prefer to share with their friends. The indicator will show you a distribution regarding the number of views and the number of minutes viewed from the original video, compared to the distributed one.


These new indicators were launched on August 10 and will be valid for all pages in the following weeks. 2. The new Google AdWords interface In March 2016, Google announced that it would change the Google AdWords interface, and since last week it has started appearing to advertisers more and more. New_interface_GA source: searchengineland.com This new change only concerns the design , not the AdWords functionalities. You can see here the entire conference where Phone Number Data Google announces the new changes. 3. More control over the ads you see on Facebook Facebook has introduced a new functionality that gives you more control over the ads you see in your newsfeed. The new functionality allows you to: to add or delete interests from a list of "interests", the list based on the interactions you have displayed in the past with different pages; to show you more relevant ads.



This is what the interests page looks like: interests This functionality is good news for marketers: their ads will reach only those who are really interested, thus avoiding budget losses for those who are not interested.The brand is an essential element that defines the public image of your business by projecting its identity and defining its personality in front of customers and partners. But how can we avoid unauthorized use of the brand by the competition in online promotion through AdWords ? What you need to know before submitting a complaint: The registration of a trademark is not done by Google, but you will have to register it at the State Office for Inventions and Trademarks . Google will restrict the use of your brand by the competition only if you submit a complaint.  and there is no method to restrict competition in this regard. Google's reason is to offer a greater variation, similar to a buyer who benefits from variety when looking at a shelf with products of different brands. The competition can use your brand within the ads in the URL line.