Engagement isn't the end of influencer marketing, though.

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However, as time passed Marketers are finding that they can create more value by using influencers who have smaller social media followers but can achieve relatively high engagement rates. and respond to stronger market niches. Let's look at the various reasons. That makes many brands prefer to work with micro-influencers. A source of influencers who aren't celebrities with micro-influencers The brand will get a cost-effective combination of quality and quantity. These people are on social media all over the world. They are business professionals, students, stay-at-home parents, and many more. Micro-influencers of all ages can be found.


And with this diversity Marketers can now find the right influencer for every buyer imagi Singapore WhatsApp Number nable. that are ready to help brands promote almost every type of product and service The content is simple but can make an impact. The connection between micro-influencers and their audiences is valuable to brands. This includes the content they create as well. The overwhelming success of platforms like TikTok has shown brands that seemingly low-quality or nonsensical content can have an incredible impact on viewers, and can be even more impactful than manually produced content. Occupation is not surprising.





Because such non-high quality content undoubtedly shows a more human and accessible side. Better participation rates One of the biggest challenges in influencer marketing is choosing the right influencer for your brand. But if no one engages with an influencer's posts, it can increase the chances of the influencer gaining a lot of fake followers. But for Mimor Influencer, They tend to have more engaged followers. This is because smaller influencers have a more intimate audience. They therefore tend to have higher participation rates. This means that their posts can reach a higher percentage of their followers. And more people who see their content are more likely to actually engage with it likes, comments, shares.