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Also read about the Google Tag Maneger tool, which will help you create strong and valuable websites. How to create good content for Discover? To have a chance of appearing in Discover, your website must be technically and content optimized. Optimizing article content for Discover is similar to SEO. When creating content, you must remember about: An appropriate title - it should reflect the essence of the content, be emotional, but not so-called clickbait, i.e. it cannot distort reality; it is important that it contains the main phrase and its length does not exceed characters;
EAT indicator content quality - a high EAT indicator consists of the author's experience, his authority in the field and credibility, as well as the length of the website's existence and positive history of the domain, frequent content updates, customer Hit Post data encryption SSL, website popularity; News the algorithm appreciates evergreen content, i.e. always up to date; topical topics referring to current events always attract good attention; Industry articles and guides also often appear in Google Discover. FAQ, product descriptions, analyses, reports; Originality - Google in Discover includes only original content that is not plagiarized, presents an unconventional point of view, proposes new solutions; Writing simply, to the point, without excessive wording; Supplementing the content with legally obtained photos, video files,
Infographics, as well as in-depth analyses, quotes and reports confirmed by research; Organizing the content , i.e. descriptive title, subheadings, paragraphs, bullet points, tables; Following the rules of grammar, punctuation and style Is it worth hitting Google Discover? Personalized content will appear in Google Discover automatically. So you have no influence on when your article, video, infographic, etc. will be displayed. However, you can try to have a chance to appear in Google Discover. Why is it worth trying? Primarily to increase organic traffic on the website and complement SEO activities.
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