This incentivizes shoppers to get the best deal and chose you over you

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Because people will look over the size and just see the higher price,” says Mike. “If your price isn’t competitive focus on the fact that your turnaround is under 24 hours. If you can’t beat them with price, find out where you can beat them.” Retail marketing image of hairdryer shopping ads The quality of your images can also make or break a conversion from occurring. Again, a no-brainer tip – don’t use crappy images, it’s that simple.  Beat Your Competition with Reviews, Badges, and Merchant Promotions As we discussed before, competition is a never-ending battle in the retail space so doing everything you can to distinguish your products and build confidence and trust to convert more customers is critical.

“In retail, it’s all about determining how you can stand out and add more value than the other IT Numbers players selling the same products,” says Jaclyn. Utilize these four techniques to create more incentive to choose your store over your neighbors. Product Ratings Eighty-eight percent of consumers say they trust online reviews as much as a personal recommendation, according to research from BrightLocal. Reviews help build trust and incentivize the user to purchase. Unfortunately, with shopping you can’t just hop in and hand-pick your best reviews from various sources. Rather you need to gain at least 50 reviews on one of Google’s third-party approved sites (to ensure the reviews show).







Check out the approved third-party sources here, where you should be actively seeking reviews to ensure they appear in the SERP’s. Retail marketing image showing juicers with product ratings Google Trusted Stores Another way to stand out is by becoming one of Google’s Trusted Stores, which “can improve your conversion rate and average order size by reassuring potential customers that you offer a great shopping experience,” according to Google. Follow the application process here to join the program. Retail marketing image showing google trusted store badge Google Merchant Promotions Lastly, you should 100% be using Google Merchant Promotions to create a sense of urgency and spur your users to choose you over the ad next to yours. As you can see in the image below, the second shopping ad is tagged with a “Special offer” sign to show free shipping is available for a limited time.